Who are we?
We’re a team of Mac lovers. And environment lovers.
We saw the iPhone Upgrade Program and thought:
Why the heck doesn't this exist for Mac?!
How does it work?
Configure the device you want.
Get pre-qualified through Affirm and place your order.
In 24-months, we'll send you a ping to select your upgrade.
Your new Mac will arrive with a box for your old one — instead of sitting on your shelf, we'll do a military-grade wipe on the memory, then find it a new home.
Our goals for you are simple:
- We want to be the best option when you consider how to buy your next Mac.
- We want to make it as easy to get rid of a device (trade-in, sell, recycle), as it is to buy one.
We need a new model for device ownership.
One that efficiently moves devices from person to person, then properly disposes of them when it’s time.
Right now we’re selling new MacBooks. But our plan is to change ownership all together.
We hope you’ll choose to buy from us, and join us in our mission to grow participation in the Circular Economy.
Mission
To grow participation in the Circular Economy.
Vision & Belief
We envision a world where physical goods are fully utilized throughout their useful life, efficiently moving between owners, until they are ready to be recycled.
We believe that “take-make-dispose” is neither sustainable, nor the best economic model — join us and build something new!
