Who are we?

We’re a team of Mac lovers. And environment lovers.

We saw the iPhone Upgrade Program and thought:

Why the heck doesn't this exist for Mac?!

How does it work?

1

Configure the device you want.

2

Get pre-qualified through Citizens Pay and place your order.

3

In 24-months, we'll send you a ping to select your upgrade.

4

Your new Mac will arrive with a box for your old one — instead of sitting on your shelf, we'll do a military-grade wipe on the memory, then find it a new home.

Our goals for you are simple:

  1. We want to be the best option when you consider how to buy your next Mac.
  2. We want to make it as easy to get rid of a device (trade-in, sell, recycle), as it is to buy one.

We need a new model for device ownership.

One that efficiently moves devices from person to person, then properly disposes of them when it’s time.

Right now we’re selling new MacBooks. But our plan is to change ownership all together.

We hope you’ll choose to buy from us, and join us in our mission to grow participation in the Circular Economy.

Mission

To grow participation in the Circular Economy.

Vision & Belief

We envision a world where physical goods are fully utilized throughout their useful life, efficiently moving between owners, until they are ready to be recycled. 

We believe that “take-make-dispose” is neither sustainable, nor the best economic model — join us and build something new!

Team

team-1

John Erik Metcalf

Co-founder & CEO

team-2

Ziad Sawalha

Chief Builder/RBI

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Bryan Kitchener

Founding Software Engineer

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Paula de Vega Garcia

Product Manager

Bryan has been working in software development for the last 7 years. He cares about working on projects that make a difference in society. Helping people gives him motivation to work harder. The circular economy and fixing healthcare in America are two things that Bryan cares about most!

Problem solver, thinker, doer. Ex-hacker, high performance team builder and manager, reluctant executive, product manager, architect, and until recently… banker! Pushing the state of the art where needed… right now two projects bubbling. Upgraded Technologies is one…

John is Co-founder & CEO at Upgraded — the future of ownership. Upgraded sells and manages device subscription programs. Upgraded customers always own the latest and responsibly recycle the old. He is a partner at Reina Capital, where he invests in financial technology. Previously, John co-founded the ecommerce analytics firm Demand Analytics and exited the company to Groupon in 2013. He served as an Entrepreneur in Residence at Arbor Ventures in Hong Kong and started coworking spaces in Austin and Shanghai. John is a frequent speaker at SXSW Interactive and the MIT Global Startup Workshop on the topic of entrepreneurship. John was educated at home until age 13 and named a World Economic Forum Global Shaper in 2014. He is proficient in Mandarin Chinese.